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Performance Marketing & Media

Maximize your marketing ROI with data-driven insights

OUR APPROACH

Performance marketing is fast, complex, and expensive. Without true transparency, no budget in the world can work optimally. We help you understand your channels clearly, manage performance in real time, and improve your ROI in the long term.

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1

Your challenges

  • No clear attribution across multiple channels

  • Inefficient budget allocation without a clear data basis

  • Lack of real-time visibility on CAC, ROAS & funnel

  • No AI-supported forecasts or optimizations

Gemma Analytics team member working in a quiet, soundproof booth on a laptop, focused and comfortable.

2

Our solutions

Marketing analytics infrastructure

  • Automated integration of all marketing channels

  • Live dashboards for CAC, ROAS & funnel leaks

  • Cross-channel attribution modeling

AI-powered marketing intelligence

  • Machine learning models for optimal budget allocation

  • Performance and demand forecasting

  • Automated A/B test evaluation

  • AI-based customer segmentation

Automation & activation

  • Automatic budget shifts based on performance

  • Reverse ETL in CRM systems such as Klaviyo or Braze

  • Real-time alerts for anomalies

Gemma Analytics team member presenting dashboards and data visualizations on a large screen to colleagues in a meeting room.

3

Your added value

  • Significantly more efficient budget

  • Higher ROAS and better campaign quality

  • Relevant insights instead of data chaos

Gemma Analytics team member focusing on data analysis at a computer screen, thoughtful and concentrated.

RESOURCES

CASE STUDY AUXEUM

Improving operative efficiency and marketing spend allocation with data & analytics

 

June 2025

Gemma Analytics team members in a relaxed office lounge, engaged in a focused discussion around a coffee table.

READY TO MAKE MORE OUT OF YOUR DATA?

Book yourself a free Discovery Call

CONTACT

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